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Local Meetings & EventsJuly 2008 Brown Bag Lunch Program What Makes a Great Brand? Or as they say in the dog business -- How can you "Be the Ball"? Date: Thursday, July 24, 2008 (Please note: check-in and networking run from 12:00-12:15, announcements and introductions begin at 12:15, and the presentation runs from 12:30-1:30 p.m.) Location: Platts, 3333 Walnut St., Boulder Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Instead, a strong brand integrates multiple components, all of them necessary, including customer interactions, employee communications, corporate philosophy and advertising/marketing efforts. Your brand extends to your employees, customers, the media and even the general public – it’s what they perceive you as, and their perception is your reality. If these components don’t consistently reinforce your brand, customers will become dissatisfied. The negative impact of their perception can erode your brand equity and create misperceptions about your company in the market. On the other hand, brand consistency throughout all levels of the organization helps drive an organization to grow and prosper. The Tail of the Camp Bow Wow Brand Heidi Flammang is the Founder and CEO of “Camp Bow Wow,” which she built into the world’s largest dog care franchise with over 200 Camps nationwide and in Canada. A successful branding campaign was critical to her success. Heidi will discuss the keys to developing and implementing a winning branding program using “real-life” examples from her success with Camp Bow Wow. About our Speaker Heidi Flammang, Founder and CEO of Camp Bow Wow, earned her master’s degree from the University of Denver, her bachelor’s degree from University of Colorado. She has over 20 years of leadership in sales and management. Heidi has been featured on America Online, Business Week Online, CNN Money, Entrepreneur, and Franchise Times. She’s also had features in The New York Times, The Denver Post, The Rocky Mountain News, Success Magazine and was interviewed on CNBC’s The Big Idea with Donny Deutsch. Location Platts Directions From Hwy 36 (28th St.), take a right on Arapahoe. Left on 30th. Right on Walnut. Go past the Platts/Rally Software building and take the next left and turn into the parking lot. The building is at the NE corner and the parking lot is on the other side of the building.
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